Heritage
The Vale London was founded in 2017 by Melinda Marquardt. After working in sales for an American textile company for seven years, she decided to start up her own business.
Quality design is about more than beautiful possessions β itβs about those emotional connections everyone makes with the pieces they choose for their home.
At first glance, one quickly realizes The Vale London is an effortless blend of traditional and modern, masculine and feminine, sophisticated and edgy β an accurate reflection of its founder β American-born, London-bred, global-minded, Melinda Marquardt.
After working in the home textile world for a decade, Melinda noticed a lot of similarities across a multitude of brands in terms of colour, design, and quality. The Vale was founded on a love for individuality, fine art, and a passion for unique and luxurious home goods. The Vale's exquisite textiles start as hand-rendered, original works of art. Each print and pattern show the artist's hand and beckons admirers to get closer to discover the intricate and sharp details uniquely informed by Melinda's formal training as a fine artist.
Many patterns reflect the interiors of London townhomes where Melinda grew up, evoking a sense of nostalgia and comfort, of storied traditions and nods to classic luxury. Each Vale collections' namesake is an area of London explored by Melinda as a child or discovered as an adult.
While The Vale's collections share a deep sense of home, many prints and patterns are inspired by global travels. A sense of wonder and curiosity is evident in each collection and offers viewers a glimpse of faraway lands and ancient artisanship. One is transported to the flora-filled jungles of Panama or a safari in Tanzania. The influence and blend of global, artisanal traditions are apparent within each collection. From Venetian marbling to West African mud painting, all art forms are celebrated and serve as inspiration. The Vale's collections can be playful and full of surprise or tempered and traditional. It's the juxtaposition of classic design paired with modern interpretations that makes The Vale so unique.
Melinda spent seven years with Fabricut in the United States, Europe, and Russia, gaining insight into the quality required to gain consumer confidence and build a long-lasting reputable brand. Melinda's genuine love for people and the planet informs a brand ethos that continuously strives to partner with suppliers focused on environmental sustainability and social responsibility. Quality is of utmost importance to the brand's integrity, focusing on the latest technologies in printing, weaving, and embroidery techniques. The Vale has cultivated incredible partnerships with the finest mills worldwide to produce truly unique and stunning pieces for the home.